Mr. David Hui (Director)

David Hui, a Singaporean, began his market research career in Electronic Data Processing (EDP) management in 1986 with Acorn Singapore. He then moved on to full research management (and specialized in qualitative research) in Hong Kong in 1992 with MBL Hong Kong. After he resigned from MBL in early 1996, he worked as a freelance researcher for a few months and set up Strategic Focus in Hong Kong in September 1996. He became a member of the ESOMAR in November 1996.

Having started his career in EDP management, David fully understands the importance of maintaining the highest quality and objectivity in data collection, data processing and through to reporting and analysis. His commitment to market research begins and ends with Quality.

David has more than fifteen years of market research experience and has personally placed research projects across Asia covering the markets of China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Philippines, Thailand, India, the Middle East and South Korea.

His current work includes both qualitative projects as well as large scale quantitative projects and ranging from in-depth personal interviews to business-to-business research studies. All projects are personally handled from project conception through to final reporting.

Fully conversant in English, Chinese, Cantonese and Taiwanese, he has traveled frequently to cities in Greater China and the Asia Pacific region to carry out qualitative (conduct focus groups) and quantitative (conduct field briefings) projects personally. David has a complete grasp of the local cultures and habits of consumers in these countries.

David's industrial sectorial experience is extensive, covering fast-moving consumer goods, telecommunications, information technology, banking and financial services and other service industries. He has conducted a full range of applied consumer research covering New Product Development Research, New Concept Research, Advertising Research, Pack Design Studies, Brand Positioning Research, Segmentation Studies (using Conjoint), Tracking Studies and Usage & Attitudes Studies.